Project Name: The Vegan Spot (Makeover)
Big picture: The site is alright but could be a little bit better. The menus could be more desirable. And the navigation could be cleaned up. Those are the goals of this makeover.
Project Summary: We are planning on redoing the navigation and showcasing more of the delicious food in a clean manner. Such as an awesome slideshow.
Preferred date for Launch: June 11, 2012
Target Audience: Vegans, Vegetarians, and Foodies. Family Friendly.
Perceptive Strategy: The current perception of the website is a bit confusing and irritating because certain links don’t work. The desired perception is that people want to go and eat at the vegan spot immediately! We want to give the perception of fun, trendy, and family friendly.
Message Strategy: Primary message it that The Vegan Spot is the place to bring your friends for a healthy, vegan, inexpensive meal.
Competitive Advantages: Inexpensive, healthy food. Feed the whole family and not break the bank!
Hi. My name is Darshan 